TAMING A DRAGON
In 2016, I entered Dragons' Den, presenting our business Snaffling Pig.
Now I'm not known for my detailed plans but for this we pulled out all the stops and I must have said my pitch over 100 times. I've watched pretty much every episode there is and there was no way I was going to let the Dragons' slate us. We walked in confident in who we wanted and we were going to enjoy every minute of it. It's not everyday you get to pitch to 5 investors and 6m viewers.
Nick Jenkins shared in our vision and we're delighted he invested. He's one of the most intelligent, fair and drive people I've ever met and I'm delighted to be able to learn from him. We're excited about the future for the brand and we're going to enjoy the journey.